Thomas Plummer<br>The Business of Training DVD

Thomas Plummer
The Business of Training DVD


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This is also available as a digital download on our sister site, movementlectures.com, here

This live lecture featuring fitness business advisor Thomas Plummer took place during Perform Better's Long Beach pre-conference workshop, August 2012.

If you're like most professionals in the gym and training business, you got into this because you love the gym. You love to train, you love to teach and you're sure your passion for helping others will pay off if you stick to it long enough.

Unfortunately, it rarely works that way.

The average personal trainer's career lasts about two years. That's the real truth about this business, and it's one most people don't know. What they don't realize in all the excitement is that the money part takes a different kind of attention, and without that, most trainers end up back at a stable but boring desk job.

Wouldn't you like to hear what the fitness industry's top business advisor has to say about how money works in the training business?

"Anyone can build a gym: A space and a pile of equipment, mirrors and a desk. Hello. Try our two-for-one special, this week only. Very few can build a gym business, manage it and make it flourish. Thomas Plummer can, and he will tell you how and without fail or failure."
~Dave Draper, Mr. America, Mr. World. Mr. Universe


What you'll learn:

Disc One, 63 minutes
Limitations of One on One Training
Changes in the Training Business
The New Business System
The Pricing Structure
Managing Time
Target Markets

Extras on Disc One
NFBA Open a Fitness Business Ebook (excerpt from Thom Plummer's book Living the Dream)
Links referenced in the video PDF
Presentation slides PDF

Disc Two, 44 minutes, plus 48 minutes of interviews
Prospectus & Business Plan
Own or Lease the Building
Planning the Facility
Marketing & Sales Plan
How to Sell Training

Pre-Event Interviews with
Dan John
Lee Burton
Chris Poirier
Gray Cook

Extras Disc Two
The Business of Training lecture MP3 audio file
The Business of Training lecture transcript PDF
Dan John movementlectures.com audio lecture on goal setting
Gray Cook movementlectures.com audio lecture on movement philosophy
Lee Burton movementlectures.com audio lecture on the history of the FMS
NFBA Open a Fitness Business Ebook (excerpt from Thom Plummer's book Living the Dream)
Links referenced in the video PDF
Presentation slides PDF




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