Cash Chiropractic Clinic Business – Chiropractic Business Marketing – Chiropractor Communication Skills
Sell the Sizzle
In this talk, chiropractor Bobby Maybee explains how he uses good communication to successfully market his cash-based medical clinic. Here he explains how to separate benefits from features, and how to market with your communication by determining and describing value.
“Keep your content—the thing you’re actually selling—self-contained. Reduce complexity and explanations. Reduce add-ons and extra things you have to explain when initially selling the value of your product. Make the content of your communication all-encompassing and then later present details, extras and nuances. This will allow things to be explained much easier to the layperson.” ~Bobby Maybee
• How to Build Value (3:10)
• Being in Sales (7:00)
• ‘Be the Client’ Exercise (8:50)
• 6 Rules to Follow (10:30)
• Second Exercise (15:15)
• Anticipate People’s Objections (19:25)
• Common Clients’ Thoughts (23:50)
• ‘Record Yourself’ Exercise (28:30)
• ‘Overt Benefit’ Exercise (29:05)
• Concluding Thoughts (33:45)
Bobby Maybee is a chiropractor whose practice is an integrative health clinic in partnership with a medical doctor. Their successful practice has been a cash-based business for six years. Connect with Bobby via middlepathmedicine.com.
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