Jon Goodman – The PTDC – Facebook Marketing for Personal Trainers
Facebook is the most powerful tool at your disposal and it’s easier to use than you think. Jonathan Goodman has spent the past year watching and analyzing Facebook not for the buttons, but for the theory behind the buttons. In this lecture, Jon outlines the theory behind why people share, and gives you the only tools you need to fill your appointment book. This Facebook Marketing for Personal Trainers lecture is directed toward personal trainers, but will be valuable to anyone who markets to people, especially those who aren’t comfortable with the idea of marketing.
“I want to stress something before getting into the bread and butter: This is more about the ideas of how Facebook works, why people share via Facebook and how you can leverage that knowledge. We’ll get into the “like” button, and how the feed works. The fact is, all this will probably change and if you bother yourself with understanding how it works, you’re going to be left behind because Facebook will change often. They’ve proven that time and time again.”~Jon Goodman
• The “Like” Button & Relevance (4:25)
• Don’t be a Spammer (9:35)
• SEO (16:50)
• Professional vs. Personal Pages (20:15)
• Why People “Share” Things via Facebook (25:15)
• Posting on Facebook (29:00)
• Have a Call to Action (35:35)
• Prochaska’s Stages of Change Model (37:30)
• Celebrate Your Client’s Achievements (41:10)
Jon Goodman, CSCS, has a degree in kinesiology and was a full time personal trainer before transitioning into his new love of teaching other trainers how to be successful in the training business. His first book, Ignite the Fire: The Secrets of a Successful Personal Training Career, was an overnight success, and his next book, Race to the Top: How to Take Over the Social Media Feed, followed close behind. You can keep up with him personally through his site at theptdc.com.