How to use the SFMA for Marketing – Using the SFMA for Referrals – Assessments for Medical Referrals
In this short lecture, Jason Hulme, DC, describes his method of using the Selective Functional Movement Assessment (SFMA) for marketing and medical referrals to a private clinical practice, whether that be a physical therapy or chiropractic clinic.
“If you’re an SFMA provider, half the work is already done; You just need to tap into this and learn how to educate others about the amazing results you’re able to achieve in your office.” ~Jason Hulme
• Challenges of Marketing (0:45)
• Why use the SFMA? (4:00)
• Using Technology (5:55)
• How to Market the SFMA (9:05)
• Lunch Meetings (9:55)
• Discussion with PCP (12:25)
• Communication (14:45)
• Summary (15:50)
Jason Hulme is a chiropractic physician who specializes in movement rehabilitation and communication. He consults with fellow FMS, DNS and SFMA providers on how to stop being the best-kept secret in town by using effective communication when speaking to patients and other medical professionals. For more from Jason, visit activesjc.com.
Dr. Daniel Holland –
Dr. Hulme is absolutely right! If a picture is worth a 1000 words then a video is worth tons of patient referrals. Being a Chiropractic physician I cannot speak for my physical therapy counterpart, but when I started in practice I did not see a single referral from any primary care physician. I decided to go out an meet with many of the surrounding docs. They were all welcoming, but after each meeting I got a sense that they might have liked me as person, but had no idea how many of their patients I could help. After implementing the video of before and after of the Top Tier like Dr. Hulme discussed, it became almost too easy. Once the primary care physician saw the results on some of their own patient’s they started asking all kinds of questions. Those questions opened up the communication and understanding of what it truly means to be a SFMA practitioner. My only issue was use of all the technology. Coordinating videoing and explaining to patient what you want them to was very frustrating at first; it helps to have an assistant. This short learning curve is well worth the trouble once you see what it will bring. Thanks Dr. Hulme!
Dr. Matt LaRosh D.C. –
Dr. Hulme has provided a refreshing look at movement analysis and its implications for the marketing strategies of practitioners who are passionate about treatment results and evidence driven care.This integration and use of technology brings incredible insight while providing effective communication avenues between professionals seeing musculoskeletal conditions. The cornerstone of this approach hinges most appropriately on the need to provide exceptional results, which for the first time can be easily and systematically demonstrated in an objective atmosphere between musculoskeletal providers. The ease at which this system can be adopted is increasingly minimized by the progression in movement analysis techniques such as SFMA, along with technological advancements that reduce the capital and technical understanding needed to implement these tools. The technical component of this approach is easy. The most profound aspect of this clinical marketing strategy rests in its objective measurement of a patient’s dysfunctions and the undeniable burden it places on a practitioner to produce and strive for outcome based care. This method of marketing should be adopted by those seeking to provide evidence driven care with a passion for outcomes and clinical effectiveness. As movement analysis and clinical therapies continue to evolve, objective communications like this clinical marketing strategy will provide pivotal communication lines that highlight effective clinicians. This can be the ground breaking step in community recognition for a health care provider that truly provides exceptional care, and will surely set a standard for those whose patient care can be improved. Well done! Integrative Health Specialists -Topeka, KS http://www.ihspecialists.com
Tyler Ideus –
Great lecture on gaining medical referrals. You get one shot with these guys and if done wrong you can kiss any referrals bye. Great info from getting into the door to showing how you are different from other places with the use of the most up to date technology. Very impressive!
Mark Snow –
Jason provides a very good plan of action towards using the SFMA to make believers from your referral base. I feel this plan can also be applied in the FMS setting as well.