Social Media for Personal Trainers – Marketing for Personal Training – Personal Trainer Business
In this short talk about social media for personal trainers, Lisa Shaughnessy explains the differences between social media and traditional marketing, and tells us how she sets up a calendar for posting to the main social media sites.
“Social media isn’t separate from marketing. It’s one of the tools in your marketing plan, so figure out how to integrate it into your overall marketing strategy. Don’t think of social media as simply transferring traditional marketing to an online environment. Traditional marketing was all one-way communication. When using social media for your marketing, you have to remember the social part—being engaging and interactive with your audience.” ~Lisa Shaughnessy
• Why Use Social Media? (0:58)
• Marketing (2:22)
• How To Use Social Media (6:58)
• Demographics and Psychographics (7:57)
• Four Main Platforms (10:14)
• Posting Guidelines (12:10)
• Conclusion (16:18)
Lisa is a marketing and social media coach for fitness professionals. She has two published books, The New Rules of Fitness Marketing: How to Attract Clients and Build a Successful Business Even if You Hate Selling, and The Fitness Professional’s Complete Guide to Online Training. You can learn more about her work from her site at agilitysocialcues.com.