Thomas Plummer The Soul of a Trainer — You Were Born to Change the World
New book by Thom Plummer
Thomas Plummer has been a trainer, owner, consultant, and finally mentor to thousands of coaches and gym owners around the world trying to live their dreams of a life in the gym business. In The Soul of a Trainer, Thom shares his hard-earned insights not only about business, but also about a life well lived.
Modern personal trainers and strength coaches have learned to look to Thom for guidance on how to succeed in the personal training and coaching business. You’ve learned to trust his advice in your training gyms and to count on his direction in financial education. In this new book, you will discover a new side of Thom, one of personal leadership.
“In The Soul of a Trainer, when Thom leans in and whispers to us in his prose poetry style about living a full and balanced life, I can feel his arm around my shoulders.”
~ Dan John, author of Never Let Go
Audiobook sample, narrated by Thomas Plummer
Thomas Plummer The Soul of a Trainer
“Thom Plummer is the original godfather of the fitness business. In the 20 plus years we’ve known him, he has continued to push the bar (and push us) and raise the standards of the fitness profession.”
~ Alwyn Cosgrove, Results Fitness University
From Thom’s Introduction to The Soul of a Trainer, consider this:
You were born to change the world.
You exist to change lives. That is the soul of a trainer, and that is the mission of a professional coach. You are not here to build wealth, although if you are a true master coach, that will happen. You are not here as a simple employee paying your dues while learning your craft, although this is where many of you will begin.
If you’re a true professional, you are not there wasting a few years of your life waiting to grow up and get a real job, although sadly, too many coaches with immense potential leave the industry too soon because they never figured out what it takes to survive such a tough business. You are there every day to change the lives of those around you; this is a heavy responsibility few others can understand.
This long process of becoming a master coach is about lifelong learning and studying the lessons from those who have gone before you. The Soul of a Trainer is about those lessons, but you probably won’t find these anywhere else in your search. There aren’t any training tips here, no ideal workouts, or ways to coach a better swing.
The ideas and concepts in this book are about how to create a fulfilling career, sustainable over time, doing work that matters, and being able to make a decent living in the process.
Being a fitness professional is one of those rare careers where if you have the passion and want the dream badly enough, you can make it happen. You can be the coach who, at the end of his days, looks back and says, “I made a difference, and my clients and those around me are better today. I did my job as a true professional.”
“If I knew the fitness business was going to be this hard, I’d have gotten a real job.”
~ Thomas Plummer
What’s included in The Soul of a Trainer
This book is a compilation of 276 of Thomas Plummer’s Facebook and blog posts from 2017-2018. Ranging from short, impactful thoughts about life to long rants on training clients to ideas on how to run a training business in our modern times, in The Soul of a Trainer, Thom will teach, entertain and inspire you with each page.
“When I needed help restructuring my business model, I contacted Thom. His understanding of fixing business issues is unparalleled to anyone I’ve met in this field. Eight years later, I own and operate one of the most thriving of fitness businesses and brands. Thom is one of the main people I have to thank for this.”
~ Don Saladino, Drive 495
Thomas Plummer has been developing and teaching the business of fitness for over 40 years. Thom is the founder of the National Fitness Business Alliance (NFBA) and is a renowned business expert who presents his material worldwide in workshops, keynote speeches, and in private consultation.
Thom has sold over 100,000 books on the business of fitness. The Soul of a Trainer is his 11th book.
“Anyone can build a gym: a space and a pile of equipment, mirrors, and a desk. Very few can build a gym business, manage it, and make it flourish. Thom Plummer can, and he will tell you how and without fail or failure.”
~ Dave Draper, Mr. America, Mr. World, Mr. Universe
“The bottom line is that when you talk about the modern fitness business, you have to talk about Thomas Plummer. Thom was the guy who set everybody straight and in the process really changed our industry.”
~ Mike Boyle, StrengthCoach.com
To enjoy Thom’s reflections of his decades training the trainers, order your copy of The Soul of a Trainer today.