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Attract a Steady Stream Of New Clients Using Facebook Ads

Need more clients? Read this article to learn how to get more Getting a steady stream quality leads is big challenge for many businesses. And yet, it remains an essential element of running any business. In the following tutorial, I’m going to show you how to tap into one of the most powerful advertising platforms in the world, and use it to reach your target market and promote your services to them. What is this platform?…


Choosing The Right Footwear for Fitness and Performance

Footwear science and footwear innovation is one of the most misunderstood areas of fitness and performance. The internet is full of articles about the best footwear, the best minimal running shoe or the perfect shoe—and it can be difficult to know who to listen to. In our previous article, “Keeping Your Feet Healthy,” Ron Jones provided general guidelines for selecting footwear. In this article, Emily Splichal, a podiatrist from New York, examines footwear innovation and gives more specific footwear recommendations for people from different sports or situations.…


Understanding Impact Forces

The following article is adapted from Emily Splichal’s lecture Understanding Impact Forces. Each time a body comes in contact with another surface, it encounters impact forces. These impact forces can have an influence on movement efficiency, injury risk, gait and limb health. In the following article, we’ll be looking specifically at the impact forces that a body encounters through the feet. You’ll learn: The magnitude of impact forces the body encounters during common activities like walking, running and jumping How a body senses impact forces How a body keeps the joints and soft tissue safe when it encounters large impact forces The factors that contribute to common impact force injuries like stress fractures and shin splints You’ll finish with a better understanding of how impact forces work and, more importantly, how to manage them for better health and performance.…


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