Andrew Read

A lifelong athlete and coach, Andrew Read has seen it, then tried it and then tested it. He has trained hundreds of athletes and clients up to Olympic and World Championship levels. He has tested his theories on himself from everything to special forces selection to Ironman to martial arts competitions. He is not tied to a single tool or method, but has an extensive tool box from which he can choose the right solution for each athlete. His training methods are blue collar and basic. There are no attempts to hack performance. Just age-old methods crafted to guarantee improved performance. He has worked hard to meld the training of mind and body together through his three simple rules on training—turn up, don't complain, never quit. Andrew can be found at


You can keep up with Andrew via his site,