Thomas Plummer: Does Your Training Business have an Exit Plan?
The training business is a tough one to get into. You know that . . . but when the time comes, how are you going to get out of it? https://www.youtube.c...
Jerry Scarlato: Fitness Marketing – Three Priorities for Trainers
Fitness Marketing - Three Priorities for Trainers Personal training studios and training facilities are everywhere. I think you’d be surprised at how ma...
Robert Linkul: Why Do We Fight Referrals?
One of my favorite questions to ask personal trainers, regardless of their specialty or primary demographic, is: “How do you earn new business?” Nine...
Mark Snow: Using the FMS in a Group Fitness or Bootcamp Class
Excerpted from Implementing the Functional Movement Screen in Your Business. The typical fitness client is tired of what most big box gyms offer. They ...
Eric Chessen: Autism Fitness for Adults
There was a time when “Why is exercise important for individuals with autism?” was an actual question that I had to answer. Yes, I mean that. There w...
Dan John: Getting Started in Fitness Writing
Dan John on learning how to write Every so often, someone will ask me about writing. Some think it’s a gift from the heavens. These people believe some ...
Gray Cook: Foreword to The Business of Movement
Gray Cook This is an excerpt from The Business of Movement ▶ Are you ready to question your personal and professional actionswhen movement ob...
Thomas Plummer: The Evolution of a Trainer
This is an excerpt from The Soul of a Trainer. Year One A one-day wonder certification is like a learner’s permit for driving, but you don’t ...
Choosing The Right Footwear for Fitness and Performance
Footwear science and footwear innovation is one of the most misunderstood areas of fitness and performance. The internet is full of articles about the best...
Mike Prevost: Heart Rate Reserve – Measuring Cardiovascular Fitness Improvement
You can learn a lot about a person’s fitness and training by observing heart rate. It is a simple metric that is easily and cheaply measured, but its val...
Attract a Steady Stream of New Clients Using Facebook Ads
Need more clients? Read this article to learn how to get more Getting a steady stream quality leads is big challenge for many businesses. And yet, it re...